Spring semester is in full swing for college students around the world and the Class of 2014 will be entering the job market in mere months. Unemployment rates are still scary at 6.7% but there are ways to improve the likelihood of landing an interview. If you are planning to enter the job market in the coming months, here’s how to position yourself on LinkedIn:
Create a profile.
Use a permanent personal email account. You can add your work or school email after you’ve set up your profile. LinkedIn will suggest you import your email contacts each time you add an email address. Be aware if you do import your contacts, LinkedIn may send them a connection request. This can be a problem if you do not update your contact list. It’s better to connect with people on an individual basis rather than en masse.
Upload a headshot.
A picture is worth a thousand words and yours should express your personality while appealing to employers in your industry. You can improve your personal brand by using the same picture across your social media accounts. Your Twitter account with thoughtful posts about industry trends can confirm to potential employers that they’ve found the right person.
Craft an SEO-approved headline.
LinkedIn gives you 120 characters to sell yourself. Use that space to squeeze in some industry keywords. Are you actively seeking employment? Consider starting your headline with “Seeking Employment As [Insert Job Title].”Now that you have started setting up your LinkedIn profile, adjust your privacy settings. Turn off broadcast of your activity while making frequent changes to your profile. You can turn this feature on again when you are ready to announce new positions or skills.
Explain your personal brand in the Summary.
Use this space to introduce yourself to future employers or clients. You have 2,000 characters to present your story. Keep it professional and remember to use keywords common to your desired profession.
Add current and previous positions.
LinkedIn allows you to add as much of your work history as you desire. Focus on the jobs you enjoyed most and the ones that showcase skills you want to utilize in the future.
Now you’re ready to start adding connections. Not sure how to build a strong network? Check back for Part 2: Building a Solid LinkedIn Network.