Nicole Butler is a self-described geek. She is also the owner of Nicole Made This, a small business specializing in handcrafted items such as soaps, lotions, scrubs and other spa items. She was kind enough to sit down with Deemable for an interview while setting up for Art Walk. Art Walk is a fun-filled event held the first Wednesday of every month in downtown Jacksonville that features local artists and vendors. It’s a great place to pick up one-of-a-kind items and visit Nicole. She’s in the Visitors’ Center on Laura Street across from Chamblin’s Bookmine.

NB: A larger business is typically a less efficient “machine.”  As a very small organization, I can implement changes and improvements almost immediately.  Because I control all aspects of my electronic presence, I can carry those changes through my entire business within a matter of moments.  I have often joked that the ability to change with the times is imperative to growth and success – “adapt or die”.

Technology enables me to improve and evolve with the rapid pace of today’s market.

DT: What’s your favorite business app for the iPad?

NB: Square Register.  I can process payments and control my inventory and purchasing with the touch of a few buttons.

NB: I utilize the inventory controls in Square for in-person purchases, as well as the in-depth status tools available to me on Etsy.