Yesterday, both Nokia and Motorola announced their latest flagship phones, the Lumia 920 and the Droid RAZR HD respectively. Both of them seem like they will be quite impressive phones when they come out. The question that wasn’t answered at either of these press conferences is, when are they being released?

Kobo did the same thing today. They beat Amazon to the punch by announcing two new e-readers and a new 7-inch Android tablet hours before Amazon’s event scheduled for later today. They didn’t provide a specific launch date for the Arc, the Android tablet, but at least they gave us prices and told us what month it was coming out.

Why is it that Apple and Amazon seem to be the only companies able to wait until a product is ready to be sold before they announce it? Nothing, and I mean, NOTHING, is more excruciatingly frustrating as a consumer and a tech enthusiast than to listen to an entire announcement about an amazing product, only to be left hanging, waiting for the two most important details: when can I buy it, and how much does it cost? Does announcing a product before the company has even decided how much they are going to charge for it actually help to increase sales? I know that beating Apple out of the gate has to be good idea, but announcing a phone or tablet without a price or a launch date is like jumping the gun and then tripping and falling on your face. You’re not going to win the race, even if you are a better runner. In my humble opinion, announcing a product before it is ready to be launched screams insecurity. Your company is saying that you really don’t think you can compete head-to-head with another company’s product, so you have to announce yours first, or you’ll lose in the long run. That doesn’t make me want to buy your product. That makes me want to kick you in the shins.

I’m done.

End rant.

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